This year, the American Beverage Association is honoring America Recycles Day by supporting a pilot project called “Recycle on the Go” in Palm Beach County, Florida, to increase the amount of recycled cans and bottles and decrease the amount of personal waste. As a founding sponsor of America Recycles Day, the beverage industry has engaged in many public-private partnerships around the country to better educate and inform consumers about the importance and ease of recycling.
In 2011, the American Beverage Association became a founding member in the National Recycling Partnership (NRP), created to reinvigorate recycling in America. This historic partnership—which includes the National Recycling Coalition—aims to increase consumer interest in recycling by providing information on what, how and why to recycle.
“Our industry is committed to supporting recycling efforts, and the ‘Recycle on the Go’ program is simply another way for us to encourage residents in Palm Beach County – and throughout the nation – to reduce, reuse and recycle,” said Susan Neely, American Beverage Association president and CEO. “We are honored to be a part of this collaboration with local government, and we look forward to expanding public recycling opportunities like this nationwide.”
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